'Single click' thinking
Dealing with complexity takes energy.
Suppose you have to go out to buy something. Let us say you need to travel to a shop that is 10km away from your home. This requires you to find a way to go there, by bus, by train, by bike, by a cab or by driving yourself and so on.
If you are driving on your own and it is a city, you have to find the best time to navigate through traffic. You want to optimize the time taken.
You need to ensure your car is in running condition and it has adequate fuel to go and come back.
You also need a map to find your way to that place. You have to know how to read that map as well and navigate.
If it is a rush hour and it is going to take time, you will be bored sitting in the car. So you may want to listen to some talk or a music to keep your mind less worried about sitting in the traffic.
When you reach the spot, you have to find a parking nearby.
All of this doesn’t take into account the chances of your car breaking down in between and you having to deal with all those things associated with that.
Now imagine there is a service that simply transports you at the click of a button. That simplifies all this complexity into a single step to go there.
Or even a better way is if you can order online and it reaches home.
Most ‘services’ are about reducing complexity to reach your goal. The goal can be to shop, eat, watch, travel, stay, read or whatever action you want to do.
I would call this ‘Single Click’ thinking.
Can I get that done in a ‘single click’ ? What does it mean to make that happen in a ‘single click’ ?
When you solve a problem, asking this question will help you identify the steps that adds complexity, find alternate solutions or in the worst case help you to retain the steps as simplifying them may bring in more complexity than leaving them as is.
In a world that is increasingly noisy, distracting, takes away your time for everything, giving the time back is the value you offer.